Global sourcing & margin
Expanded production into Pakistan, Bangladesh and Egypt while reshaping sourcing and commercial control, supporting gross-margin growth from 43% to 65%.
Fractional Product & Business Transformation Partner
Building Stronger Products, Teams & Businesses.
I help brands turn product vision into commercial reality — connecting design, production, people and business performance.
Joanne Karampesini / Athens & International
Product StrategyDesign DirectionSourcing & ProductionMargin ImprovementTeam Transformation
01 / About
Strategy that reaches the product, the team and the bottom line.
I work with founders, owners and leadership teams when a business needs more than advice — it needs experienced hands-on leadership that can diagnose, structure and deliver change.
My background spans product creation, design direction, sourcing, production, costing, team building and commercial transformation across fashion and consumer businesses. The focus is practical: clarify what is not working, create a stronger operating model, and turn decisions into measurable execution.
02 / Expertise
Where I create value.
01
Product & Collection Strategy
Positioning, range architecture, design direction, product development, costing and supplier strategy aligned with commercial objectives.
02
Production & Operations
Calendars, sourcing, supplier networks, quality, margin improvement and processes that make delivery more predictable and scalable.
03
Business Transformation
Organisational diagnosis, team structure, accountability and cross-functional leadership designed to move a business from friction to performance.
03 / Selected Work
Commercial results built through product and operational change.
€12Mannual purchasing responsibility
59%gross margin / Hatzioannou Group
43→65%gross margin / BODYTALK
95%reduction of Bulgaria production / WALK
Supply-chain transition
Reworked the production footprint and international supplier structure, reducing Bulgaria-based production by 95% while strengthening profitability.
Team, calendar & sourcing
Built clearer product-development structures, strengthened Bangladesh sourcing and aligned the Greek team around execution and sales needs.
A new generation
Creative and product direction across collections, including the redesign of the APPLE logo and a more contemporary brand and product language.
New product direction
Developed team capability and product direction around a new sailing collection, connecting category opportunity with execution.
Circular design thinking
Built an upcycling brand transforming waste materials into distinctive fashion products through design, craft and zero-waste thinking.
04 / Executive Profile
Go deeper into my experience, transformation cases and engagement models.
The executive deck covers product, sourcing, operations, commercial performance, international manufacturing and the ways I work with businesses.
“Strong products are rarely the result of design alone. They come from clear decisions, capable teams and a business built to deliver them.”
05 / Contact
Have a product, team or business challenge that needs senior ownership?
Let’s discuss the problem, what is getting in the way, and whether fractional leadership is the right model for the next stage.